How it all started
What makes us special?
Our mission
To empower individuals worldwide by democratizing access to personalized health solutions. At good4u, we are committed to educating and guiding our customers to make well-informed decisions about their health, beyond just what’s printed on labels, while maintaining our unwavering ethical standards
Our vision
To be the global leader in personalized health, transforming the way people understand and approach their well-being with transparency, education, and integrity.
A Message From Our Founder CEO
"I’ve spent years navigating the supplement business in Thailand, and honestly, it’s been a bit of a rollercoaster. One thing that really frustrates me is how the market is flooded with products that just don’t deliver. It’s like no one is really paying attention to what’s inside the bottle—they're just buying what looks good on the outside.
Too often, people don’t bother to check the nutritional label, and brands take advantage of that. They pump out products that barely do anything, and consumers just accept it as the norm.
We believe in making things transparent, by using quality ingredients that actually make a positive impact on your health. The vitamin and supplement market is oversaturated, with so many options that it’s overwhelming. Our goal is to help cut through the noise and empower you to figure out what’s right for your body, what you should be taking, and ultimately, what’s good4u.
We are all about making this journey simpler and more effective for you. After all, your health deserves the best, and we are here to make sure you get it.”
Simon Osborne
A science based approach for vibrant living
good4u is here to simplify your journey to better health. We understand that figuring out what supplements you need can be confusing, so we’ve made it easy. It all starts with good4me, a science-backed assessment developed by experienced scientists in the fields of nutrition and medicine. This assessment dives deep into your diet, lifestyle, and health goals to create a personalized supplement plan just for you.
Our range includes everything from vitamins and minerals to probiotics, herbs, and specialty supplements, all expertly formulated in-house using high-quality ingredients from trusted sources. Designed for optimal absorption and effectiveness, our products deliver the benefits you need without the guesswork.
Say goodbye to cluttered shelves and pill confusion. With good4u, your daily supplements arrive in convenient, stylish paper tube packaging, perfectly tailored to your needs. And because your health journey is unique, our flexible subscriptions can easily adapt to your changing goals. At good4u, we’re here to take the stress out of supplements, so you can focus on feeling your best.